Best known for being the world’s oldest gun manufacturer, Beretta can also claim the largest gun gallery in London at the corner of Jermyn and St. James. Founded in Venice in 1526, Beretta is still a family owned and operated business, continuing centuries-old traditions that have made them one of the most iconic names in sport and law enforcement.
Today, Beretta has turned their St. James showroom into a sportsman paradise. At the ground and second levels they offer just about everything one could possibly want for a hunting outfit, from apparel to drinkware, but it is their third floor that sets them apart from every other shop in the city. Past the heavy, remote-controlled glass doors is the brand’s famed gun room. Here they have on display over 200 rifles and shotguns at any one time, ranging from an entry level guns to museum-worthy rifles that cost upwards of $250,000.
Beretta
36 St James’s St,
London SW1A 1JD,
United Kingdom
