There are few things more personal than fragrance, so why would anyone buy a big name perfume that’s going to be worn by millions of others? Olfactory had the same question and came up with a solution: offer people a chance to design their own scent. The process is simple, first, you get to explore and select a base perfume previously crafted by some of the world’s best perfumers. Then you are shown ingredients to enhance and compliment your chosen base (these are called accords). Once your base and accords are spoken for, it’s time for you to choose a color and a name for the fragrance you just created. 281 Mott St, New York, NY 10012 (917) 261-6333 www.olfactorynyc.com