Prism

In a delightful fusion of sunny vibes and usefulness, Prism emerges as the go-to spot for all things beach-worthy. Originally a chic eyewear label blending style and utility, Prism has morphed into a spectacular array of resort wear, all the while sticking to its mission of crafting accessories and attire that are equally stunning and sensible. Offering everything from swimsuits to handbags to footwear, Prism ensures that the fashion runway extends far beyond the shoreline and dives headfirst into the waves. 54 Chiltern St, Marylebone, London +44 20 7935 5407 www.prismlondon.com