Using the simplest of printing devices, Anokhi has positioned itself as one India’s best known brands, proving that sometimes traditional processes yield contemporary success. The wood-blocking fabric printing technique is centuries old, but Anokhi’s talented team of designers are always working on creating new, bold and striking patterns while keeping alive the essence of Indian craftsmanship and sensibilities. Their product line is constantly evolving to reflect current trends and colors, applied to a great collection of items that includes fashion, bed linens, handbags and accessories. Shop No. 5, Ranibagh, Ajit Bhavan, Jodhpur – 342001 +91 291 251 7178